As we all know, millions of adults from every demographic group all over the globe use internet dating sites daily. Countless relationships have resulted, often making the dating site owners very rich indeed!
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But there’s another consequence that was probably not originally intended: With all those instantly contactable members signed up to various sites, they have become a great source of statistical information.
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Demographers are often interested in the variation by age, geography, class and religion of dating site members. This data can be accessed immediately by collating profile information. Also, members’ behaviour and attitudes can be identified easily by the site management. All they have to do is ask them! To this end, many dating sites have been running various polls, surveys and quizzes.
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The results are often sent to information hungry mainstream media outlets. They snap them up, resulting in a diverting story for the publisher and a free advertisement for the matchmaking site. Definitely a win-win situation!
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This technique is particularly popular with the bigger Australian dating sites. RSVP, for instance, has repeatedly polled its vast membership base on different subjects. In one recent sports related survey, they found that Aussie women thought that the Australian Rules Football code had much more sexy and attractive players than Rugby League.
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In late 2008, the same site ran another survey asking over 700 of its female members about what kind of man they would most like to date (among other things). Over 90% said they would like to date a “tradie” (tradesman). This was quite a surprising result, since there is so much talk about how women are much more attracted to metrosexuals these days. So, it seems that the much maligned retrosexual is not quite extinct yet!
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Red Hot Pie, another big Aussie site, has done similar research with its members. One comprehensive online study revealed interesting attitudinal variation between members in different states and cities of Australia. Canberra women, for example, seemed to think very little of the men who lived there. The most marriage-minded women hailed from Western Australia. And men in Tasmania turned out to be more romantic than their counterparts on the mainland.
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