Twitter is one of the upmost viral social media website and a great platform for micro blogging over the web.  Most of the people in recent times twitter became a daily part of their life and its popularity continues to grow very stronger day by day with increasing number of new users from all around the world.

In a short span of time twitter became a one of the leading website in the social media space.

Most import and prospective aspect of this twitter is it has instantaneous and real-time information for the users and it very real user generated information.  By using this powerful social media website marketers can easily promote their products and services up to the best possible ways.

By using twitter marketing , marketers can easily spread the word to this busy real time information website.

One of the best aspects of marketing with Twitter can help to communicate effectively to the customers and we can build relationship to new customers.

Twitter Marketing Tips:

• Create a trustworthy profile

• Create a beautiful background

• Fill your profile completely

• You two lines bio will count more

• Maintain list of followers

• Tweet real information

• Tweet at least 2 updates per day

• Do conversation

• Answer to the questions

• As questions to others

• Use Twitter to connect with customers, friends and  family

• Use Twitter on your PC, Mac, cellphone or iPhone

• Save to online by using twitter

By using twitter marketers can gather latest information about the trends happening in their industry.

About  millions of members on Twitter.com. No need of communication with all these 2 million members.

Just spread the message it will reach to millions. Send a targeted message to your industry if it is information news it will automatically spread across your industry to your targeted audience.  Most time consuming and interesting part of Twitter is finding and adding contacts.

If your message counts followers will automatically added to your follower count. If you maintain a consistency of updating the messages you will get tons of followers.

So if you use these 140 characters can change your business model and increase your sales if you use it in a right manner.

Written by
Internet Marketing Company | Internet Marketing :
Toputop.com

Marketing Agency : Dotndot.com

It is kind of marketing, but using Mobile Phones. It is one of the smartest ways of marketing.

Targeting right audience is the key in Mobile Marketing. Day by day Smartphone are increasing this mobile marking is also inserting with a significant growth.

Mobile Messages are and their types:

1. Short Message Service (SMS)

2. Multimedia Messaging Service (MMS)

3. Bluetooth

4. WAP (Download Games ,Ring tones, Applications)

5. Audio Ads

Short Message Service (SMS)

It is called as text messaging. Sending short messages up to 144 characters

Multimedia Messaging Service (MMS)

Sending messages which include multimedia images, audio, video, rich text. With the increase of Smartphone like iPhone, android these MMS messages are having great demand in future.

In future this growth will extend to video chat with the advanced technologies like 3G.

It is a Rich Media with lot of potential market

In the below ways we can use mobile platform to promote a product or service

• Text Messaging (SMS)

• Multimedia Messaging Service (MMS)

• Banner ad on mobile browsers

Advantages of using Mobile Marketing

• Instant Delivery and Instant Response: It is an instant delivery sometimes customer will respond in minutes of time.

• Instant rewards: We can provide rewards instantly we can grab the customer attention in no time.

• Latest information sharing: Information sharing is very ease and sometimes it will be viral too.

• We can target right audience at right time

• Special Offers can be announced

How we can implement Mobile Marketing:

• Build the Database: First we need to build the database of the targeted customers.

• Keep it simple: Our promotion, our message should be very simple and direct to the customer.

• Personalize: Personalize the message according to the target user.

• Be relevant: Always send some relevant message to the customer.

• Maintain time: Maintain right time to reach the customer rather than in odd timings.

• Make it viral Message: Send some viral messages rather than ordinary one.

Future Advancements in Mobile Technology and marketing:

• Mobile TV

• Location Based Services

• Mobile Video Streaming

• Mobile payments

Mobile Marketing Process:

• Targeting Right Audience

• Creating a content and Concept for delivery

• Creating a Campaign by doing research on market

• Designing an Application and Building it

• Reporting

Finally by using a perfect mobile strategy

• We can Acquire Customer

• We can engage with Customer

• We can inform to the Customer

• We can connect with Customer

• We can Serve Customer

• We can Retain Customer

Written by
Internet Marketing Company | Internet Marketing :
Toputop.com

Marketing Agency : Dotndot.com

Drupal: Drupal is an Open Source Content management System which is
purely developed in PHP framework. Drupal is very flexible and standards
compatible and well engineered architecture.

Drupal is licensed under the GPL, making it free for anyone to use and
customize.Drupal Web
Design is very customizable and best open source platform.

Drupal is Powerful why:

There are about 100 modules we can easily customize and integrate in some of the
following ways.

• Forum

• Calendar

• Blog

• Image Gallery

• Moderated story discussion

• Static pages

• Collaborative book authoring

• News aggregation

Highlights of Drupal:

Open source:

Drupal is available under the GNU General Public Licence, which means it’s Free,
to use and modify.

SEO Friendly URLs:

Drupal uses URL rewriting to enable addresses that are both user and search
engine friendly using Clean URLs.

Collaborative Book:

Use the book features to create and manage books written by multiple authors.

Extensible Design:

With a quality module design, Drupal allows you to quickly extend it for all
your products.

Easy Integration:

Once you install Drupal on your website, you will in no time become an
irresistible and loads of modules to integrate.

Active Community:

There is an active community that will help you all the time round the clock.

Different Drupal Modules:

• Forums

• Event

• Calendar

• Weblogs

• E-mail

• Notifications

• Custom

• Module Customizable

• User Profiles

• Collaborative Development

• E-Commerce

• Articles

• Weblogs

Drupal Core:

• Content management

• Customizable user profiles

• Taxonomy

• Localization

• Templating

• Syndication

General Features of Drupal:

• User management

• Content management

• Blogging

• Platform is Open source

• Administration and analysis

• Community features

• Performance and scalability

• Node system: It Holds content

• Can aggregate RSS feeds

• Distributed authentication

• Role and permission based user management

• Multi-language Support

• Web based administration

• Platform, Web Server and Database Independent

• Multiple Content Types

• WYSIWYG Content Editing

• Contributed Modules

• In-built Search

Written by
Internet Marketing Company | Internet Marketing :
Toputop.com

Marketing Agency : Dotndot.com

Creativity isnt a big deal. Its like our breath. Its just a part of who we are. Some of us dont realize this. People who say, Oh, Im not creative, or I dont have a creative bone in my body, sound to me like theyre trying to convince themselves of something, rather than telling themselves the truth. They make the idea of creativity a BIG DEAL because then it will stay safely at arms length out of reach and require nothing of them.

Again, creativity isnt a big deal. Its not an event. It doesnt so much happen, as it is allowed. It comes out slowly.

When I found my dog, she had been badly abused. I was walking in the countryside, and she was watching me from a mound of dirt in an old church yard where she had been dumped. She started to follow me. If I turned around, shed stop. If I tried to walk towards her, shed tuck her tail under her butt and walk away from me. But if I moved along on my own way, shed follow me. She eventually got closer and closer, and ultimately she followed me home.

This is how I experience creativity. Anytime I try to turn around and catch it, it turns away. Its not about willing it. It rarely takes to announcements like, Today Im going to be creative! Im going to write a whole song!

In my experience, its a process. It is slow. Creativity is a way of being, and though it cant be forced, it can be cultivated and allowed. It happens when Im already open and my mind is receptive and quiet. Theres almost a joyful laziness to it. Kind of a Hmm, well, what if I tried this?

There is definitely happiness to it. A deep happiness and peace. My theory is that when we cling to our vices, when we do unhealthy things that we adamantly say we deserve, what were really trying to do is give ourselves what we keep denying ourselves - a fully creative and artful life. Once we start allowing more creativity in, we might find some of those old habits and vices just fall away. After all, they are not a substitute for the real thing.

Written by
Internet Marketing Company | Internet Marketing :
Toputop.com

Marketing Agency : Dotndot.com

1. Contact Details:

Should contain complete contact details including website, email id, contact numbers and clear office address including Fax numbers (if available).

2. Brand name and Logo is key:

Your company logo should be clear with more visibility and it elevates your brand identity. It should be in bright colors.

3. Email Id:

Your email id should be yourname@yourcompanyname.com don’t use free email ids like gmail, yahoo, hotmail it will affect your identity.

4. Color Combinations:

Simple colors will look decent and it will reflect company proficiency. Background white is always preferable.

5. Back should be Blank:

Back side of the Business card should be blank.

6. Little Information is sufficient:

Don’t elevate your other business brands and logos in it. A single card can elevate a single brand. If you have multiple businesses try to maintain different cards.Floding business cards are also not accepted to elevate your other brands.

Types of Business cards:

There are different types of Business cards people will choose the type of card according to their profession and requirement.

Glossy Full Color Business Cards

Plastic Business Cards

Magnetic Business Cards

Metal Business Cards

Simple mat card type

Corporate business cards

Personal business cards

Business card is very important carrying item wherever you go.

Weather you went a seminar.

Weather you are meeting a important person or client.

Weather you went a party.

Some people will keep in their database of business cards for life long when your business cards stand out from others.

So a best business card will stay with the person life long.

A professional business card will easily explain your profession.It is a first impression of what you are doing.

Written by
Internet Marketing Company | Internet Marketing : Toputop.com

Marketing Agency : Dotndot.com

What is a Strategic Window?

The term strategic window is the limited periods during which the “fit” between the key requirements of a market and the particular competencies of a firm competing in that market is at an optimum. In this paper we will use VXL Instrument’s case to elaborate the concept.
What is VXL’s Business?

VXL Instruments is enabling companies around the world build a flexible, secure, manageable and cost-efficient IT infrastructure. Its range of thin client devices helps enterprises beat the cycle of desktop obsolescence, free internal resources from non-productive functions, and save millions of dollars that is spent in securing systems. The thin client is a server-centric computing model in which the application software, data, and CPU power resides on a network server rather than on the client computer.VXL Instruments won “Highest IT-Hardware Exporter Award in Non-SSI category” for year 2006-2007.
VXL’s Dilemma

VXL Instruments is leading manufacturer of thin client devices and commands 11% share in global market. Its major chunk of sales comes from export to US and EU. The company is trying to explore new market in India for its thin client devices. Competitors like Wyse and HP offer diverse range of product not only in west but also in India. Therefore, it’s high time that company starts thinking about Indian market.
How to market TC in India?

Company’s products like TC23xx and TC73xx are reliable and cost-effective. The (thin client) TC can help in eradicating various pain in server based computing. It is very useful in case of SME’s (Small and medium scale enterprises) where computing requirements are pretty specific. In case of sectors like hospitality, we need to explore various value unlocking features so that they can charge a premium. The major challenges are following:

1. How to provide maximum utility without making product too much complex?

2. How to convince existing clients to change from fat clients to thin clients?

3. How to market TC in India?

Actually the answer of third question will give us a frame work for finding the answers for first two questions.

I will consider VXL a minimum risk taking company. It’s more product centric than customer centric. Therefore, its products are world class but market penetration is not that impressive. Presently, VXL markets its products through client interaction and third party distributors like Priya Limited. This approach reduces marketing expenses but the approach has its own limitations.

In 2005, Mumbai-based distributor Priya Ltd invested $2 million (around Rs 10 crore) in equity in VXL Instruments. The investment was part of the trade finance arrangement that gave VXL $9 million (around Rs 45 crore) aimed at funding its growth.

VXL chalked out expansion plans and a growth strategy with a view to increase its market share of thin client to 25 percent by 2007-2008. It has made inroad in different verticals like ERP, Health, Telecom, Education and Banking with client list including SAP Belgium, Birmingham City Hospital UK, DOT India, British Telecom, IIM Lucknow, IIT Roorkie, Haga Bank Jakarta and HDFC India etc. But presently its market share is much below its target.
Product Awareness & Customer Perception

We can roughly divide the customers into two categories:

* Techno Savvy Customers with financial Muscle: These type of customers, already know about the products (TC) and we need to convince them that thin client is a better option over Fat client. For example Velankani group’s upcoming 5-Star hotel in Electronic City, Bangalore. The Velankani’s are in IT and infrastructure and they are aware about technology and its implementation. According to Mr. R. Shiva Kumar (Manager Information System, Velankani), these types of customers should better be approached when the product is in its embryonic stage. Once they acquire fat clients (FC) for their project, they won’t be interested in TC due to switch over cost. Here we need to market TC as a device which will not only reduce the total cost of ownership but also provide simple solution for all comfort requirements.

* Less Techno Savvy with Medium Range Investment Capabilities: These types of customers don’t have their own IT department. They generally play safe and go for the fat client technology being used by other players in their segment. More over they consider their computing needs are minimal and don’t find IT investments much attractive. Here, we need to educate them about various advantage of server based computing and advantage of TC over FC. These types of firms should be approached for providing total solution.

Market Redefinition

Frequently, as markets evolve, the fundamental definition of the market changes in ways which increasingly disqualify some competitors while providing opportunity for the others. The trend towards marketing “system” of products as opposed to individual piece of equipments provides many examples of this phenomenon. We will discuss this point with the help of Docutel case.

Docutel: This manufacturer of automatic teller machine (ATM’s) supplied virtually all the ATM’s in US up to late 1974. In early 1975, Docutel found itself losing its market share to large computer companies such as Burroughs, Honeywell, and IBM as these manufacturers began to look at the banks’ total EFTS (Electronic Fund Transfer System) needs. They offered the bank a package of equipment representing a complete system of which the ATM was only a component. In essence their success can be attributed to the fact that they redefined the market in a way that increasingly appeared to disqualify Docutel as a potential supplier.
Conclusion

Market redefinition is not only limited to the banking industry; similar trends are underway in scientific instrumentation (Steel, Cement, and Aluminium Industries), process control equipments (Siemens, Vesuvius and SMS redefined the market); the machine tool industry, office & household equipment (VXL is already a player) and electronic control gear as some of the other examples. In each case, manufacturers basing their approach on the marketing of individual hardware items are seeing their “strategic window” closing as computer systems producers move in to take advantage of emerging opportunities. HP has capitalized sufficient TC market by virtue of some aggressive M&A. In India companies like HCL Technologies and Satyam are planning to enter in TC market as a total solution provider. Wipro is also exploring opportunities in SME. We can expect Wipro to venture in this segment, in near future.

As the competition grows SME’s are also becoming lean. Most of firms are following make-to-order philosophy of manufacturing. All these need free flow of materials, information and finances imperative. As the practices are changing, many new applications of networking technology have evolved. Here, we can see a scope for VXL being a consultancy provider and not a mere product manufacturer.

References:

Written By: Vinaytosh Mishra

Internet Marketing Company | Internet Marketing : Toputop.com

Marketing Agency : Dotndot.com

Search Engine Optimization is absolutely a strategy with perfect research and implementation.

So it is of three main steps

1. Planning
2. Researching
3. Implementing

Planning:

In Search Engine Optimization planning is the most important aspect. We need to plan the process according to the customer present Search Engine Optimization strategy.
Planning is nothing but a complete process of SEO and the strategy which we are going to implement.
It is key primary part to achieve search engine domination.

Planning primarily includes

• Complete Website Analysis
• Analyzing Keywords
• Analyzing the Competatitors
• Creating a Strategy

Researching:

It is one of the key aspects which in turn provide results according to your decisions.
We need to research the set of keywords and we need to research their competition and we need to fix some targeted keywords. Research also includes competition analysis and their targeted customers and the corresponding outcome.

Implementation:

By taking consideration of above planning options and research reports we can implement the SEO process to achieve target results. But we need to be very careful while implementing this process.
Steps to follow while implementing SEO process

• Regular checking the keyword positions
• Keyword Tracking
• Website Traffic Reporting and Analyzing
• Website Session Tracking

Sometimes we need to change the above strategy according to the competition strategy.
While choosing an Internet Marketing Company for SEO implementation you must be very careful about the above three main steps like

• Planning
• Researching
• Implementation

A SEO Company need to follow these three main tasks.

Your marketing company should adopt these steps to achieve good rankings in the search engines.
Every step is very important while implementing Search Engine Optimization process. So we need to monitor each and every step to have long term results for your Business.
But we should not expect overnight results. We should implement it and we need to have patience for the results.

Written by
Internet Marketing Company | Internet Marketing : Toputop.com

Marketing Agency : Dotndot.com

Marketing : Marketing is analyzing and satisfying consumer needs.A stratagical planning and executing of a set of objectives to bring buyers and sellers together so that a sale
can take place.

In the 3 M’s of Business model Marketing play a key role.

3M’s are Money,Management,Marketing

Buying and Selling of and exchannge of goods for an agreed amount.

Marketing is the promotion of products oe service especially advertising and branding.

The 4 P’s of Marketing are

* Product
* Price
* Place
* Promotion

Marketing can be classified as 3C model also

* Customer
* Company
* Competitor

3 conceptions of marketing are

Production concept
Selling concept
Marketing concept

Short Term Factors in Marketing System are

Product
Place
Price
Promotion

Long Term Factors in Marketing System are

Technological
Legal
Cultural
Economic

Different Components of a Marketing Plan:

1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List

Types of Marketing:

Internet Marketing
Offline Marketing
Word of Mouth Marketing
Guriall Marketing
Email Marketing
Viral Marketing
Print Advertising
Direct Mail
TV and Radio
Organic Search
Pay Per Click
Social Media Marketing
Banner Advertising
Network Marketing
Services Marketing
Evangelism Marketing
Relationship Marketing
Experiential Marketing
Mobile Marketing

New Media Marketing types:

• Internet
• Mobile phones
• IPODS
• PDAS

TYPES OF MARKETING RESEARCH

Exploratory Research : better understanding of the problem dimensions.
Descriptive Research : general understanding of the marketing problem
Causal Research : used to identify cause-and-effect relationship.

Top Marketing Rules:

Rules are Meant to be Broken if needed
Marketing Must Result in Sales and growth
Be unique
Keep a deadline

Written by
Internet Marketing Company | Internet Marketing : Toputop.com

Marketing Agency : Dotndot.com

The .htaccess file and the power it has to improve your website. Although .htaccess is only a file, it can change settings on the servers and allow you to do many different things, the most popular being able to have your own custom 404 error pages. .htaccess isn’t difficult to use and is really just made up of a few simple instructions in a text file. If your server runs Unix or Linux, or any version of the Apache web server it will support .htaccess, although your host may not allow you to use it.

There is a huge range of things .htaccess can do including:

password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.

Custom Error Pages

The first use of the .htaccess file which will cover is custom error pages. These will allow you to have your own, personal error pages (for example when a file is not found) instead of using your host’s error pages or having no page.

This will make your site seem much more professional in the unlikely event of an error. It will also allow you to create scripts to notify you if there is an error (for example I use a PHP script on Free Webmaster Help to automatically e-mail me when a page is not found).

You can use custom error pages for any error as long as you know its number (like 404 for page not found) by adding the following to your .htaccess file: ErrorDocument errornumber /file.html If the file is not in the root directory of your site, you just need to put the path to it: ErrorDocument 500 /errorpages/500.html

These are some of the most common errors:

401 - Authorization Required

400 - Bad request

403 - Forbidden

500 - Internal Server Error

404 - Wrong page

Then, all you need to do is to create a file to display when the error happens and upload it and the .htaccess file.

Written by
Internet Marketing Company | Internet Marketing :
Toputop.com

Marketing Agency : Dotndot.com